The makers of ‘Behen Hogi Teri‘ starring Rajkummar Rao and Shurti Haasan has created a lot of buzz on the internet with their creative marketing strategy. They first released a song ‘Jai Maa’, followed by an interesting trailer of the film and now they’ve released a poster. This first poster captures the essence of the quirky love story that the film is going to be.
The poster is not only visually appealing but also gives us a gist of the film’s story. The story that talks about Rajkummar and Shurti’s romance where Rajkummar riding a cycle-rickshaw, while Shruti Haasan sits on his lap. The people in the background are seen in a rather shocked state since such romance between neighbours isn’t allowed in North India.
Here’s how the poster looks like:
— Rajkummar Rao (@RajkummarRao) May 4, 2017
Amul Vikas Mohan, who is the producer of the film, wants the film to talk for itself. He says, “We wanted to do something different because it is a smaller film and we want to make as much noise as we can. Our production house is also called Oddball, so we can’t do even things. And whenever you do something odd that sticks out and people appreciate it. I am also in the trade, so I know how films get into the rut of doing the same exact things time and time again. The idea behind ‘Behen Hogi Teri’ is that it is a fresh, quirky love story so the idea was to yarn around it and make it sound and look a fresh and young vibe. We are doing unconventional things and the idea is to entice the audience because they are also getting used to a set pattern.”
‘Behen Hogi Teri’ will hit the screens on the 2nd of June 2017.